Ascophyllum Nodosum is a brown macro algae which forms single bladders centrally in long, strap-like fronds can be found draping sheltered intertidal rocks in Connemara. It is the gold standard for beauty and skincare products as it contains a very high concentration of elements such as iodine, zinc, potassium, beta-carotene and the bioactive components alginic acid, ascorbic acid, carotenoids, cobalamin (vitamin B12, Vit C, B1, B2, B3, B6, E, H, K3.) fucoidans, laminarins. These bioactive components are responsible for triggering cellular responses in the skin when applied and give us the results that we all seek – beautiful clear, smooth, soft skin. The natural Antioxidants in kelp assist in fighting off free radical damage that is responsible for visible and non-visible signs of ageing and work in conjunction with your skin to combat dullness, discoloration due to sun damage, and wrinkles. Regenerating… The amino acids, vitamins, and minerals found in brown kelp stimulate elastin and collagen production. Increased collagen and elastin production are essential for firm, smooth, elastic skin that has a youthful appearance. As we age our collagen production naturally decreases. Regular use of skin care products with a concentrated level of brown kelp will regenerate new skin cells. Hydrating… Say goodbye to dry skin with a little help from this marine wonder! The bioactive compounds in Ascophyllum nodosum balance the natural moisture barrier in the skin cells to keep the skin hydrated. We like to add Ascophyllum Nodosum to our Face Mask to improve the texture of your skin leaving it softer, smoother and regenerated.