I was delighted to be invited to give a guest lecture in NUIG Galway to Masters of International Marketing and Entrepreneurship students on 20th January 2022, they were a very interested class and its so good to see students back on campus.

We discussed the reseach and development behind the Rí na Mara brand, the best route to the marketplace and they were particularly interested in the marketing and digital marketing strategies in place for 2022.